Documenting An Awareness of Design IDT590 - Store Front Design Draws Clients

“You can observe a lot by looking around.” (Reynolds, p.235) I see design everyday when driving around Oneonta. When making a decision for lunch I wanted to try a new deli that opened up on Main Street. I wanted to eat at this place not because I heard the food was good but because of the design and curb appeal of the restaurant.

After entering the deli the art and design of the dining area grabbed my attention. Art work on the walls and immaculate carved wood works made the atmosphere very relaxing. All the walls featured different murals and images that were very detailed and colorful.

After leaving I noticed the deli across the street which I have also eating at. The outside was very basic for a diner, and the dining area just your standard diner layout no art or design. I think comparing the two to an outside visitor to this town the design aspect of these two store fronts would in my mind draw them to the deli. I then noticed several building on Main Street a prime location to draw customers; several used a very basic design to grab your attention. I also noticed in that the store fronts and restaurants that were unique in their design and artist store front tended to have more traffic in and out and more customers dinning or reading at seating outside the store.

After paying more attention to these design details on main street, its easy to miss or ignore the normal things we see everywhere, and notice the unique designs and can be drawn to them do to that.

Panoramic: http://www.stephenjosephphoto.com/oneonta-book-sample.html

Reynolds, Garr. Presentation Zen Design: Simple Design Principles and Techniques to Enhance Your Presentations. Berkeley, CA: New Riders, 2010 (p.235)