If your eye sees what I see, you are probably drawn to the flyer with the boy in a baseball cap. This flyer is for a baseball training day being offered in oneonta by the Oneonta Outlaw's minor league team. The image and use of space is what caught my eye. Among all the other information being presented the one that presented it the most effectively would also be to me the most attractive. Placing an add in a location like this in order to be effective the artist must make their flyer stand out among the rest of the flyers, or visual noise. It provided me the highest signal, even though I was not interested, in the camp I was drawn to the flyer and read all the information they had presented, which was also clear and concise.Strong topic related images I think play a large role in an effective use to emphasize your information. Placement also in this case and location is important. Keeping it slightly away from the rest of the clutter it is more effective, and easy to read since your not distracted by the surrounding flyers.
Actually my eyes in the first image went right to the yellow flier as it stood out with such sharp, almost neon contrast from the other fliers. My eyes did go to the baseball-themed flier in the second image, but once I saw the yellow flier again in that image, I was locked onto it again!
ReplyDeleteMy eyes went to the yellow flyer as well, but now that you pointed out the boy with the baseball cap flyer, my eyes were attracted to that.
ReplyDeleteI do believe images play a very important role in posters and other advertising design pieces, and if the yellow flyer wasn't there, I definitely think it would stick out the most.
I like the way you took a picture of a bulletin board to give a real-life example of how flyers and posters look when posted!